This manifestation is certainly paying rich dividends for LG, the South Korean Electronic giant. Phones with the name of LG Shine and LG Prada KE850, have already made a whirlwind start in the market of style concious buyers. Both these brands of gorgeously stylish mobile phones are new glittering stars, shining bright in the mobile phone universe.

The LG KE850 Prada is a collaborative effort from LG and Prada - the famous Italian fashion house. And embodies stupendous styling whole bodily. Already the winner of Red dots ‘best of the best’ styling award, this gadget, in the name of a phone is a work of art. Prada’s graceful touch is visible throughout the user interface, pre-loaded content, and ring-tones. However, the state-of-art device is not all about style and grace. It comprises 2 megapixel camera featuring Schneider-Kreuznach lens, video player and a document viewer. The video player of this phone supports MPEG4, H.263 and H.264 formats. The integrated music player helps users to play songs in Mp3, ACC, ACC+, WMA, and real audio file formats. The futuristic user interface of this phone runs with Macromedia Flash player. This EDGE and tri-band phone comes with expandable memory option, supports for Blue tooth 2.0, USB 2.0, and USB mass storage.

LG Shine, on the other hand, comes in two forms. LG KE970, the EDGE variant, has a carbon copy in the name of LG KU970, the HSDPA version. Both of the models are made with spellbinding finesse, capable to hypnotise onlookers with their shining vivacity. Both the models possess Schneider-Kreuznach lens-equipped 2 megapixel camera and a 2.2” large screen with resolution of 240 x 320 pixels. The screen of both the phones supports 262 colours and offers a sharp and clear viewing facility. The screen gives a stylish mirror effect while in power-off mode.

Amongst both the variants from the house of LG, there lies very less to differentiate about. Both have a exquisite styling and persona of their own. Leaving the styling, the other discriminating factor that worth mentioning is the price tag that the both phone follow. And with Prada earmarking rich upper-class style concious souls, LG Shine, with its comparatively lesser cost price, shines bright to attract upper-middle fashion affectionades.

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